6th Annual Advertising and Marketing Law Conference
How consumers and companies engage with each other is rapidly evolving every day in the digital age. With advertising and marketing law at a tipping point, it’s critical that those in the sector stay on top of the constant changes facing the sector. Catch up on the latest digital trends through standout presentations on influencer marketing, online shopping and the ACL, user generated content, and data & privacy, as well as a special presentation on social responsibility in advertising.
Description
Attend and earn 7 CPD units in Substantive Law
This conference was recorded in NSW on 5 September 2018
Session 1
Advertising and Marketing Law in a Digital World
Chair: David Fleming, Director, Legal, PWC
9.00am to 9.05am Opening Comments by the Chair
9.05am to 9:50am: Influencer Marketing: Engaging Influencers and Managing the Risks
- The regulation of influencer marketing in Australia
- Recent examples and risk areas
- Best practice for engaging influencers
Presented by Sam Berry, Partner and Stephen von Muenster, Partner, DVM Law
9.50am to 10.35am: User-Generated Content = User-Generated Risk
- User generated content and the implications in advertising and marketing
- Key legal risks in relation to user generated content
- Managing the risks
Presented by Sarah Butler, Senior Associate, Holding Redlich
10.35am to 11.20am: Data and Privacy in Advertising and Marketing
- Programmatic and adtech post GDPR: new best practice
- Loyalty schemes and consent based marketing: what’s possible and what isn’t
- Consumer data right and delivering value for consumers
Presented by Peter Leonard, Principal, Data Synergies; Leading Technology, Media & Telecommunications Lawyer, Doyle’s Guide; Best Lawyers 2019, Privacy and Data Security Law, Defamation and Media Law, Information Technology Law, Commercial Law, Telecommunications Law
11.20am to 11.35am Morning Tea
11.35am to 12.20pm: Blokes at the Barbie, Women in the Kitchen: Social Responsibility in Advertising
- Inappropriate content in advertising: Who decides?
- Legal and regulatory implications if it all goes wrong (or right!)
- Reputational impacts: Is bad publicity really good publicity?
Presented by Theo Dorizac, Senior Legal Counsel, SBS
12.20pm to 1.05pm: Online Shopping and the Australian Consumer Law
- How the Australian Consumer Law applies to online retailers
- Warranties, repairs, replacements and refunds
- Misleading conduct online
Presented by Lynsey Edgar, Partner, Dentons
1.05pm to 1.15pm Final Q&A and Closing Comments by the Chair
Session 2
Advertising and Marketing Law Intensive: Managing Regulatory Risk
2:00pm to 2.45pm: Regulatory Update
Analyse the latest regulatory issues impacting advertising and marketing law, including what’s in the Regulator’s crosshairs and how it will affect your practice or your organisation
Presented by Georgina Hey, Partner, Norton Rose Fulbright
2.45pm to 3.30pm: Advertising and Marketing Law: Insights and Current Issues
- Puffery, substantiation and misleading statements
- Top parity claims
- Brands and trade marks (use in advertising including key word advertising)
- Copyright
Presented by Alison Jones, Senior Associate, Corrs Chambers Westgarth
3.30pm to 3.45pm Afternoon Tea
3.45pm to 4.30pm: Managing Cross-Border Risk: International Issues and Developments
Explore the latest international issues and trends in advertising and marketing law and gain practical insights into how to navigate these developments while avoiding or minimising cross-border risk.
Presented by David Howarth, Special Counsel, K&L Gates
4.30 to 5.15pm: Claims, Brands and Rivals: Complaints about Competitor Advertising
- A review of key advertising and marketing decisions from 2018
- What are your options if you believe a competitor’s advertising is misleading or deceptive?
- Successfully defending complaints
- Alternative forums for complaint: using claims boards and industry bodies as an alternative to court action
Presented by Sonia Stewart, Barrister, 5 Wentworth; Emerging Intellectual Property & TMT Junior Counsel, Doyle’s Guide 2017