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Issues covered include: Conducting IP Audits, IP Licensing and Commercial Arrangements: Legal Considerations and Business Decisions, Maximising the Value of Your Client’s Business through a Strong Intangible Asset Strategy
Maximising your client’s returns on their IP assets is essential to helping them achieve commercial advantage. Hear from leading commercial and IP experts as you explore how to effectively conduct IP audits and the latest trends and developments in licensing and commercialisation practices. Gain valuable insights into how to develop a strong intangible assets strategy and prepare IP for sale.
Attend and earn 3 CPD hours
Chair: Hamish Selby, Special Counsel, Buddle Findlay
2.00pm to 2.45pm: Conducting IP Audits
IP assets can make up a large proportion of the value of a business. Conducting an IP audit on a business can be time consuming and costly but there are low hanging fruits to be had that can make the process time and cost efficient. In this session you will look at:
Presented by Anton Blijlevens, Principal, AJ Park Law Limited
2.45pm to 3.30pm: IP Licensing and Commercial Arrangements: Legal Considerations and Business Decisions
Presented by Shelley Slade-Gully, Senior Associate, Tompkins Wake
3.30pm to 3.45pm: Afternoon Tea
3.45pm to 4.30pm: Intangible Assets: Maximising the Value of Your Client’s Business through a Strong Intangible Asset Strategy
Presented by Kate Wilson, Intellectual Property Strategist, Registered Patent Attorney, KTPI Enterprises Ltd
4.30pm to 5.15pm: Preparing IP for Sale: A Practical Perspective
Presented by Greg France, NZ Corporate and Commercial Law Leader, EY Law
Learning Objectives
Rydges Auckland
59 Federal St
Auckland 1010
New Zealand