Commercialising IP Intensive
Issues covered include: Conducting IP Audits, IP Licensing and Commercial Arrangements: Legal Considerations and Business Decisions, Maximising the Value of Your Client’s Business through a Strong Intangible Asset Strategy
Description
Maximising your client’s returns on their IP assets is essential to helping them achieve commercial advantage. Hear from leading commercial and IP experts as you explore how to effectively conduct IP audits and the latest trends and developments in licensing and commercialisation practices. Gain valuable insights into how to develop a strong intangible assets strategy and prepare IP for sale.
Attend and earn 3 CPD hours
Chair: Hamish Selby, Special Counsel, Buddle Findlay
2.00pm to 2.45pm: Conducting IP Audits
IP assets can make up a large proportion of the value of a business. Conducting an IP audit on a business can be time consuming and costly but there are low hanging fruits to be had that can make the process time and cost efficient. In this session you will look at:
- Why would you do an IP audit in the first place
- Auditing the FTO risk
- IP ownership problems
- Other IP value reducing factors
- Pre-audit. Getting your IP house in order and building IP value
Presented by Anton Blijlevens, Principal, AJ Park Law Limited
2.45pm to 3.30pm: IP Licensing and Commercial Arrangements: Legal Considerations and Business Decisions
- Identifying your IP and determining if it can be licensed in the first place
- Licensee due diligence
- Considerations for negotiating royalty rates
- Importance of audit rights
- Survival of rights and obligations following expiry of a license
Presented by Shelley Slade-Gully, Senior Associate, Tompkins Wake
3.30pm to 3.45pm: Afternoon Tea
3.45pm to 4.30pm: Intangible Assets: Maximising the Value of Your Client’s Business through a Strong Intangible Asset Strategy
- Understanding (and guiding) your client’s goals
- Identifying their intangible assets (IA)
- Determining the relevance of the IA to their goals
- Crafting a strategy to maximise the value of the IA accordingly
Presented by Kate Wilson, Intellectual Property Strategist, Registered Patent Attorney, KTPI Enterprises Ltd
4.30pm to 5.15pm: Preparing IP for Sale: A Practical Perspective
- What to expect when you’re selling your IP (and what your buyer will be looking for)
- Examples of common issues and how to avoid them
- Practical steps that you can (and should) take now to get ready for sale
- IP and the sale agreement (including warranty considerations)
Presented by Greg France, NZ Corporate and Commercial Law Leader, EY Law
Learning Objectives
- Consider the practical steps in conducting IP audits
- Gain practical tools to assess the value of IP for licensing
- Ensure you understand your client’s goals and be able to craft a strategy to maximise the value of IA
- Learn practical tips to get your IP ready for sale
Venue
Rydges Auckland
59 Federal St
Auckland 1010
New Zealand