Marketing Your Practice During COVID-19 and Beyond
Issues covered include: business development essentials, goals, systems, LinkedIn, marketing, self-promotion, media, communications, sole practitioners, small firms, medium firms
Description
Master how to maximize LinkedIn, fine tune your communications and media strategies to build business, and perfect your ability to work remotely efficiently and effectively in order to establish your personal brand, bring visibility to your skills and experience and increase profits.
Attend and earn 2 CPD hours
Session 1
Effective Video Calls, Meetings & LinkedIn Strategies
12.00pm to 1.00pm
Making Video Calls and Meetings More Effective, Less Daunting and Generally More Enjoyable
“Video” meetings are the new norm and regardless of when the pandemic is over, it is likely this form of communication is here to stay. Obtain key tips for hosting and participating in video calls, including:
- Video call etiquette
- Which video platform is appropriate for what situation
- Non-verbal communication cues to look out for
- Tips on making them productive
A Crash Course on LinkedIn for Professionals
- Receive valuable advice on how to make your profile look more professional and credible
- Receive practical advice on expanding your network and increasing you and your firm’s exposure
- Learn how to create relevant content quickly and easily
Presented by Katherine Webster, Head of Marketing & Business Development, Mullins
Session 2
Establishing a Marketing & Communications Plan
1.00pm to 2.10pm
Media & Communications for Sole Practitioners & Small to Medium-Sized Firms
Communication is key to establishing and defining your firm’s brand and how it is perceived across the many media channels that legal firms participate in today. Learn about the practical steps you can take to establish a communication program that covers activities across social media, publications, legal and mainstream media and the different needs of various media in the digital age.
Presented by Julian Brophy, Director, Perception Partners