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Issues covered include: ethics, advertising, Fair Trading Act, influencer, ASA guidelines, cyberbullying, copyright infringement, user generated content, general data protection regulation, GDPR, privacy, consumer protection, data ethics
How consumers and companies engage with each other is rapidly evolving every day in the digital age. With advertising and marketing law at a tipping point, it’s critical that those in the sector stay on top of the constant changes. Bring yourself up to speed on the latest digital trends through standout presentations on influencer marketing, Fair Trading Act prosecutions, user generated content, data, and privacy, as well as a special presentation on social responsibility in advertising.
Attend and earn 4 CPD hours
This seminar was recorded in NZ on 13 March 2019
Chair: Steven Dukeson, Proprietor, Dukesons Business Law
9.00am to 9.05am Opening Comments by the Chair
9.05am to 9.50am: Blokes at the Barbie, Women in the Kitchen: Ethics and Social Responsibility in Advertising
Presented by Tania Goatley, Partner, Bell Gully
9.50am to 10.35am: Update on Fair Trading Act Prosecutions
Examine key issues relating to the Act including the latest developments that you need to have on your radar.
Presented by Joe Edwards, Partner, Russell McVeagh
10.35am to 11.20am: Influencer Marketing in NZ: Top Tips
Presented by Charlotte Henley, Partner, Kensington Swan
11.20am to 11.35am Morning Tea
11.35am to 12.20pm: When Your Audience is *Too* Engaged…
Examine how to deal with cyberbullying, copyright infringement and other illegal user content in your channel
Presented by Rick Shera, Partner, Lowndes Jordan
12.20pm to 1.05pm: Truth, Trust and Transparency in a Data-Driven World
Presented by Frith Tweedie, Digital Law Leader, EY Law
1.05pm to 1.15pm Final Q&A and Closing Comments by the Chair
Learning Objectives