Markerting and Advertising Law Roundtable
Issues covered include: ethics, advertising, Fair Trading Act, influencer, ASA guidelines, cyberbullying, copyright infringement, user generated content, general data protection regulation, GDPR, privacy, consumer protection, data ethics
Description
How consumers and companies engage with each other is rapidly evolving every day in the digital age. With advertising and marketing law at a tipping point, it’s critical that those in the sector stay on top of the constant changes. Bring yourself up to speed on the latest digital trends through standout presentations on influencer marketing, Fair Trading Act prosecutions, user generated content, data, and privacy, as well as a special presentation on social responsibility in advertising.
Attend and earn 4 CPD hours
This seminar was recorded in NZ on 13 March 2019
Chair: Steven Dukeson, Proprietor, Dukesons Business Law
9.00am to 9.05am Opening Comments by the Chair
9.05am to 9.50am: Blokes at the Barbie, Women in the Kitchen: Ethics and Social Responsibility in Advertising
- Recent trends in the ethics of advertising
- Decisions to be aware of
Presented by Tania Goatley, Partner, Bell Gully
9.50am to 10.35am: Update on Fair Trading Act Prosecutions
Examine key issues relating to the Act including the latest developments that you need to have on your radar.
Presented by Joe Edwards, Partner, Russell McVeagh
10.35am to 11.20am: Influencer Marketing in NZ: Top Tips
- What to watch out for in influencer agreements
- How to comply with the ASA guidelines on influencer advertising
- Recent ASA decisions on influencer marketing
Presented by Charlotte Henley, Partner, Kensington Swan
11.20am to 11.35am Morning Tea
11.35am to 12.20pm: When Your Audience is *Too* Engaged…
Examine how to deal with cyberbullying, copyright infringement and other illegal user content in your channel
- Advertiser and channel legal liability for user generated content
- Legal safe harbours from liability
- Processes to deal with illegal user generated content
Presented by Rick Shera, Partner, Lowndes Jordan
12.20pm to 1.05pm: Truth, Trust and Transparency in a Data-Driven World
- The impact of the General Data Protection Regulation and the prospect of the e-Privacy Regulation
- What the Privacy Bill means for marketing activity
- The interplay between privacy and consumer protection laws
- The importance of trust and the growth of data ethics
Presented by Frith Tweedie, Digital Law Leader, EY Law
1.05pm to 1.15pm Final Q&A and Closing Comments by the Chair
Learning Objectives
- Gain a deeper understanding of the ethical issues and responsibilities of advertisers
- Receive an update on Fair Trading Act prosecutions and their implications
- Examine Agreements, compliance and other practical aspects of influencer marketing
- Develop an understanding of appropriate user engagement and the legal implications
- Be updated on the changes to privacy legislation and the impact of GDPR on marketing and advertising