Business Development and Personal Branding Essentials for All Lawyers
It’s no secret that being a successful lawyer takes more than just knowing the law. The key to setting lawyers apart in a competitive environment is strong business development and personal branding skills. Join Ben Paul, Director and Founder of the BD Ladder, in this two-hour practical intensive and take a deep dive into the essential activities and skills you need to grow your practice. Walk away with a stronger understanding of how to nurture your clients and increase your bottom line. WEB223NZA09
Description
Attend and earn 2 CPD hours
How to Grow Your Practice: Business Development and Personal Branding Essentials
How can you optimise your profile, showcase your expertise authentically and build engagement? Business development and personal branding are fundamental to establishing relationships, finding strategic partners and collaborators, attracting new clients, and growing your revenue. So why are lawyers not dedicating the time to focus on this? This session is tailored to lawyers at all levels, and will cover:
- What Business Development and Personal Branding are and why lawyers need to utilise them
- Top LinkedIn tips for lawyers to help grow your contacts and practice
- How to develop business relationships via LinkedIn
- Why you need a Business Development Client Action Plan and what one looks like
- The top business development activities to grow your revenue
- Client relationships – the basics of nurturing new clients and keeping them
- How to follow up so the next client meeting is easy to make
Presented by Ben Paul, Director and Founder, The BD Ladder
Learning Objectives:
- Gain valuable LinkedIn tips and strategies for growing contacts and practice
- Consider the importance of a business development client action plan
- Learn how to grow your revenue
- Receive insight into the basics of nurturing new clients
Presenters
Ben Paul
Ben Paul is the founder of The BD Ladder, a BD and marketing consultancy specialising in providing practical advice to lawyers and professional services firms. He has over 20 years’ experience in providing sales and marketing advice. He has worked in BD roles in several professional services and law firms. Prior to establishing The BD Ladder, he was the BD & Marketing Director at one of NZ’s leading law firms and oversaw their successful rebranding to Dentons Kensington Swan. Ben provides regular BD coaching and skills sessions to his clients which help them to grow their practices. One of his key strengths is that he brings active change to the way things are done, so that his clients can achieve the results that they aspire to.