Advertising and Marketing Law: How to Keep out of the Courtroom
Issues covered include: advertising Claims, regulatory issues, risk, labelling, consumer guarantees, advertising risk, online/social media marketing, brand protection, strategies, licensing, copyright, talent and using music
Description
This comprehensive program will guide you through any legal concerns you have with the advertising and marketing issues you must be across. We have you covered with timely updates and practical guidance on IP concerns, licensing, consumer law, labelling, regulatory claims and enforcement, guarantees and more, ensuring you’ll meet your marketing objectives while minimising the risk of costly complaints and disputes.
Attend and earn 7 CPD hours in Substantive Law
This conference was recorded in NSW on 3 September 2019
Session 1
Claims, Regulatory Issues, Risk and Labelling
Chair: James Lawrence, Partner, Mills Oakley; Recommended Contentious Intellectual Property Lawyer, Doyle’s Guide 2019; Best Lawyers 2019, Property Law, Biotechnology Law, Intellectual Property Law
9.00am to 10.00am: Consumer Guarantees: Practical Guidance, Key Updates, and Avoiding Risk
- Key considerations on how the consumer guarantees regime works
- Recent enforcement action and the important takeaways
- Risk management strategies for lawyers advising their clients
Presented by Lynsey Edgar, Partner, Baker McKenzie
10.00am to 11.00am: Popular and Emerging Issues in Advertising Claims
- Update on advertising claims, including a look at issues relating to carbon/sustainability claims and other popular claims
- Marketing the same product to different consumers: a look at the Federal court decision in ACCC v GSK regarding Voltaren packaging claims
Presented by Julie Cox, Special Counsel and Sabrina Chan, Senior Associate, Baker McKenzie
11.00am to 11.15am Morning Tea
11.15am to 12.15pm: Innovating to Reduce Advertising Risk
- Getting to yes in your advertising and marketing and minimising risks
- Social media and web marketing: tips for smarter T&Cs and policies
- Managing your advertising agency
- New fora and new arguments to prevail over your opponent
- Proposals for law reform to address unresolved issues in advertising and marketing disputes
- What do judges and decision makers really think about your ad, and how to turn that to your advantage
Presented by Odette Gourley, Partner; Recommended Contentious Intellectual Property Lawyer, Doyle’s Guide 2019; Best Lawyers 2019, Biotechnology Law, Intellectual Property Law, Life Sciences Practice, Litigation and Alison Jones, Senior Associate, Corrs Chambers Westgarth
12.15pm to 1.15pm: Practical Guidance on Reviewing Online/Social Media Marketing
Presented by Brigit Rubinstein, Practice Leader, Legalvision
Session 2
IP Essentials, Brand Protection Strategies & Licensing
Chair: Michael Frankel AM, Partner and Founder, Frankel Lawyer
2.00pm to 3.00pm: Copyright in Advertising and Marketing: Risks and Strategies
- Copyright: key issues and considerations to have on your radar and important updates
- Practical protection strategies
Presented by Anita Cade, Sydney Managing Partner, Ashurst; Leading Intellectual Property Lawyer, Doyle’s Guide 2018; Best Lawyers 2019; Managing IP Stars 2018; Legal 500 Asia-Pacific 2018
3.00pm to 4.00pm: Brand Protection Strategies: Can I Trade Mark That?
- The benefits of trade mark registration
- Registered trade marks: more than just words and logos
- Lessons from Kraft v Bega (the Peanut Butter case)
- How to protect branding and packaging without a registered trade mark
Presented by Sonia Stewart, Barrister, 5 Wentworth
4.00pm to 4.15pm Afternoon Tea
4.15pm to 5.15pm: Engaging Talent and Using Music in Advertising: Some Practical Considerations
- Current issues relating to engaging talent for ads, ambassadorships and promotional purposes
- Brand protection (for talent)
- Engagement terms and issues
- Engaging influencers
- Commissioning sound-a-likes
- How close is too close
- Licensing compositions and masters in ads
- Scope of the agreement and geo-blocking
- APRA AMCOS considerations
- Lessons from recent cases
Presented by Chris Chow, Managing Director and Sam Berry, Special Counsel, Chris Chow Creative Lawyers
Venue
Cliftons Sydney
Level 3, 10 Spring Street
Sydney 2000
NSW
Australia
Directions
Nearby Public Transport:
Train Stations - Wynyard 400m OR Martin Place 500m
Bus Interchange - Clarence Street 450m
Ferry - Circular Quay 1.2km
Parking Information
Parking not included in your registration. Here are some options below.
Secure Park 20 Bond Street - click here for rates
Wilson Park 1 O'Connell Street - click here for rates
Wilson Park 31 Bond Street - click here for rates