Commercialising IP: Maximising Value
Issues covered include: IP commercialisation, utility of trade secrets, IP protections, IP due diligence, ethical obligations
Description
Updated laws and regulations periodically transform protection strategies for intellectual property rights, as do ever evolving market conditions and trends related to IP. Ensure you’re ahead of the curve with 5 in-depth sessions that will give you the cutting edge strategies necessary to protect, leverage and commercialise your client or your organisation’s IP. Plus, gain your ethics point for the year by examining critical ethical issues involving IP from your client’s perspective.
Attend and earn 4 CPD points including:
1 point in Competency Area 3: Ethics & Professional Responsibility
3 points in Competency Area 4: Substantive Law
This seminar was recorded in WA on 27 March 2019
Chair: Stephanie Rowland, Partner, Allion Partners
9.00am to 9.05am Opening Comments by the Chair
9.05am to 9.45am: In-Depth Guide for Practitioners to IP Commercialisation
- From commencement of the business to IP Commercialisation, how to reduce the heart ache
- Mechanisms to identify when an invention is made and by whom
- Mechanisms to be implemented to ensure seamless transfer of title to the IP to the commercialising entity
- Documents that should be retained by businesses and why
Presented by David Cox, Barrister, Francis Burt Chambers
9.45am to 10.25am: The Anechoic Chamber: A Brief Look at the Utility of Trade Secrets
- Absorbing the whispers: trade secrets in Australia, the US and the EU
- Trade secrets and employees/ contractors: Ancient Order of Foresters in Victoria v Lifeplan Australia
- Trade secret protocols and technological considerations in trade secret protection: Actrol Parts Pty Ltd v Coppi
- When a trade secret can be an alternative to a patent
Presented by David Stewart, Principal, Bennett + Co
10.25am to 11.10am: Maximising the Value of Your Client’s Business through a Strong IP Protection Strategy
- Using IP to increase profit
- Maximising share price by leveraging IP
- Strategies to maximize return as an exit strategy
Presented by Barry Newman, Principal, Armour IP
11.10am to 11.25am Morning Tea
11.25am to 12.10pm: IP Due Diligence: Maximising Value for Sellers and Risk Management for Buyers
- Identifying assets
- Processes to capture IP assets
- Verifying ownership, chain of title and scope of protection
- A checklist
- Risks of getting it wrong
Presented by Madeleen Rousseau, Special Counsel, Williams + Hughes
Competency Area 3: Ethics & Professional Responsibility
12.10pm to 1.10pm: Understanding the Ethical Obligations of IP Practitioners: A Client Perspective
- IP Practitioners: types, roles and responsibilities
- The Code of Conduct for Trans-Tasman Patent and Trade Marks Attorneys 2018 and its role in the formation and maintenance of the client relationship
- Conflicts of interest in the IP space
- Taking IP international: does this change the ethical landscape?
Presented by Richard Plummer, Principal, Elliptic Legal & Patent Services
1.10pm to 1.15pm Final Q&A and Closing Comments by the Chair