Advertising and Marketing Law Conference

Gain invaluable insights into recent legal battles and regulatory trends shaping advertising and marketing practices in Australia. Delve into the evolving regulatory regime and heightened penalties, manipulative or deceptive advertising and marketing practices in the digital economy, and liability considerations for social media companies. Dissect topics ranging from trade promotions compliance to social media advertising risks and influencer partnerships. 246N16

Description

Attend and earn 7 CPD units in Substantive Law
This program is applicable to practitioners from all States & Territories

Chair: Jodie Sangster, Senior Advisor – Strategy & Marketing, New Zealand Department of Trade & Enterprise

9.00am to 9.10am Opening Comments by the Chair

Hear from business and marketing expert Jodie Sangster, drawing on her experience as the former CMO of IBM and former CEO of ADMA.
Presented by Jodie Sangster, Senior Advisor – Strategy & Marketing, New Zealand Department of Trade & Enterprise

9.10am to 10.10am Recent Learnings from the ACCC in the Courtroom: Advertising, Marketing and the Regulator

  • Recap of the regulatory regime and current penalties
  • Current key focus areas of ACCC, including:
    • Manipulative or deceptive advertising and marketing practices in the digital economy, including in respect of misleading online reviews and influencer endorsements
    • Empowering consumers and improving industry compliance with consumer guarantees

Presented by Sarah Butler, Special Counsel, Holding Redlich

10.10am to 11.10am Trade Promotions: Putting the Puzzle Together

  • Untangling the complicated web of state-based regulations
  • Deep dive into drafting terms and conditions, and considering the impact of unfair contract term laws
  • How to structure complex prizes whilst balancing competing regulatory requirements
  • Compliance strategies and risks when drafting disclaimers and other trade promotion advertising legal considerations

Presented by Heidi Bruce, Principal Partner, Anisimoff Legal and Matt Hansen, Partner, Anisimoff Legal

11.10am to 11.25am Morning Tea

11.25am to 12.25pm Getting Your Claims Right and Other Advertising & Marketing Hot Topics

  • Getting your claims right (e.g. headline claims, disclaimers, puffery etc)
  • Lessons from the cases including comparative advertising
  • Copyright content in marketing material
  • Other hot topics including implied licences, restraints of trade, confidentiality and protecting your ideas and concepts

Presented by Alison Jones, Special Counsel, Corrs Chambers Westgarth

12.25pm to 1.25pm Panel Conversation

You are well-versed in the law, but ever wondered how it unfolds in real-world scenarios? Join our in-house experts as they delve into their experiences navigating marketing activities for their organisations. Gain insights into the challenges they encounter and discover optimal pathways forward.
Moderated by Alison Jones, Special Counsel, Corrs Chambers Westgarth

1.25pm to 2.15pm Networking Lunch

2.15pm to 3.15pm Addressing New Data Regulation Affecting Advertising and Marketing

  • Privacy Act and online safety: addressing anticipated new restrictions and consumer expectations
  • Data ecosystem management: expanding marketing opportunities through good data governance
  • Data privacy in lead generation
  • Dark patterns, reasonableness, consent and opt-outs

Presented by Peter Leonard, Principal, Data Synergies Pty Limited; Chair of ADMA's Regulatory and Advocacy Working Group; Professor of Practice, UNSW Business School

3.15pm to 4.15pm Safeguarding Intellectual Property and Brand Integrity in the Digital Era

  • An overview of the latest relevant developments in Australian Trade Mark Law
  • Understanding IP in the digital marketing space
  • Navigating the complex balance between privacy vs publicity

Presented by Brigit Rubinstein, Principal Lawyer and Director, Level Up Legal

4.15pm to 5.15pm Social Media Advertising and Influencer Partnerships: Navigating Risks and Crafting Comprehensive Agreements

  • Understanding the legal framework governing social media advertising
  • Talent engagement and strategies for mitigating key risks associated with influencer endorsements
  • Essential clauses to include in talent agreements for effective legal protection

Presented by Tegan Boorman, Founder, Social Law Co

Presenters

Jodie Sangster, Business Leadership & Marketing
Jodie Sangster is a data-driven marketing expert and qualified lawyer specializing in privacy and data protection. Her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region. Jodie is currently an advisor to the New Zealand Government - Department of Trade & Enterprise (NZTE). Through the NZTE Beachhead Advisory Program, Jodie provides expertise in business strategy, data, marketing and technology to NZ-based businesses looking to expand into Australia. Prior to this role, Jodie held executives roles at IBM including, Chief Marketing Officer ANZ (2020-2022), Chief Marketing Officer Singapore ( 2019-2020) and Chief Customer Officer IBM Watson Customer Engagement ( 2018-2019). Before Joining IBM, Jodie served seven years as CEO of Australia’s largest marketing association – the Association for Data-driven Marketing and Advertising (ADMA) - representing and supporting over 700 companies and corporations. She has also held roles in the USA as SVP Global Development for the Direct Marketing Association and in Asia Pacific as Chief Privacy Officer for Acxiom. She holds commercial and not-for-profit non-Executive Director roles in Australia and U.K.

Sarah Butler, Special Counsel, Holding Redlich
Sarah Butler is a Special Counsel in Holding Redlich’s Corporate and Commercial group. Sarah's expertise is in intellectual property, advertising and marketing, transactional and regulatory matters, with a focus on the media, entertainment and technology industries.  Sarah's clients include broadcasters, technology companies and start-ups, advertising agencies, production companies, consumer brands, government agencies and private equity investors.

Heidi Bruce, Principal Partner, Sydney, Anisimoff Legal
Heidi Bruce is a Principal Partner, Sydney of Anisimoff Legal, which is a specialist advertising, marketing and media law firm and member of Adlaw International. Heidi has over 20 years experience with Anisimoff Legal and is an expert in all aspects of law relating to the advertising, marketing and media industries. She gives commercial advice and strategic guidance to businesses, in-house counsel and advertising and media agencies. Her specialties include advertising and marketing law, intellectual property, commercial contracts, privacy, consumer law, commercial law, media law, social media, digital law, advertising clearance and food regulatory advice. Heidi presents on advertising law at MCLE education events for lawyers, has taught advertising and intellectual property law at the Macquarie Graduate School of Management and the Enmore College of Design. Heidi regularly speaks at advertising events and in-house training seminars for clients. 

Matt Hansen, Partner, Anisimoff Legal
Matt Hansen is a Partner at Anisimoff Legal, which is a specialist advertising, marketing and media law firm and member of Adlaw International. Matt has been with Anisimoff Legal since 2006 and manages the firm’s trade promotions practice group. Matt regularly provides in house training seminars for agency and brand clients in respect of trade promotions, intellectual property, privacy and marketing laws, as well as specialist training for industry compliance in areas such as liquor. He is an expert in trade promotions law, and regularly advises clients in this space as well as providing commercial advice on intellectual property, commercial contracts, privacy, consumer law, advertising standards and codes, social media, liquor, wagering, environmental claims and therapeutic goods.

Tegan Boorman, Founder, Social Law Co.; Deputy Chair, AiMCO Guiding Council
Tegan Boorman is the Founder of Social Law Co. – a law firm that provides legal services related to influencer marketing, social media, collaborations, professional services, apps and e-commerce. She is also the current elected Chair of the Australian Influencer Marketing Council (AiMCO) Guiding Council and a Non-executive Director of Audited Media Association of Australia Limited. She has over 15 years’ experience as an Australian Lawyer, practising primarily in the areas of corporate, commercial, advertising, IP, consumer law and privacy. She has worked in private legal practice, in-house and in risk management and brand protection roles. She holds a Bachelor of Laws Degree from Bond University, a Master of Public Relations from the University of Southern Queensland and a Graduate Diploma of Legal Practice from the College of Law. Tegan hosts her own podcast, often appears as a guest on other podcasts, presents webinars on various topics, is a regular guest lecturer at Bond University, and is regularly interviewed by the media in relation to influencer marketing related legal issues.

Peter Leonard, Principal, Data Synergies Pty Limited
Peter Leonard is a Sydney based data and technology business lawyer. As principal of Data Synergies, many of his clients are data analytics services providers and business developing and implementing data driven projects and AI applications across many industry sectors. He is a part-time Professor of Practice (across the Schools of Management and Governance, and Information Systems & Technology Management) at UNSW Sydney Business School. He chairs the Association for Data-driven Marketing and Advertising (ADMA)'s Regulatory & Advocacy Working Group and the Australian Data and Insights Association (ADIA)’s Privacy Compliance Committee. He also serves on Australia’s National Data Advisory Council, and the Australian Treasury’s Consumer Data Standards Advisory Committee, and the Certification Panel for the National Farmers Federation’s Farm Data Code.

Brigit Rubinstein, Principal Lawyer and Director, Level Up Legal
Brigit is the co-founder and Principal Lawyer at IP boutique practice Level Up Legal. Brigit is a self-professed IP Geek. She has a Masters degree in Intellectual Property law and has had more than 20 years of experience in intellectual property and commercial dispute resolution, including assisting large corporate clients and SME’s across a broad range of industries with their offline and online brand enforcement, trade mark and passing off disputes, copyright infringement, and other IP and IT related disputes. After spending 15 years as a Partner at a Top Tier Law Firm, Brigit spent nearly 4 years as the Practice Leader of  the Regulatory and IP Disputes team at a fast growing New Law firm before following her dream of opening her own IP Law Practice.

Venue

Legalwise Seminars - Pitt Street

Level 11  70 Pitt Street
Sydney 2000 NSW
Australia

 Legalwise Seminars - Pitt Street

Parking information:

Parking not included in your registration. Here are some options below.

Secure Park 20 Bond Street - click here for rates
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Wilson Park 31 Bond Street - click here for rates

Directions:

Nearby Public Transport: 

Train Stations - Wynyard 400m OR Martin Place 500m
Bus Interchange - Clarence Street 450m
Ferry - Circular Quay 1.2km

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Issues covered include: Retail shop lease dispute, tenant, landlord, Retail Leases Act, QCAT, retail tenancy disputes, retail leasing, mediation, leasing disputes, combustible cladding, asbestos, tax, fitouts, depreciation, lease incentives, GST, commercial tenancies, market overview.

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In its 6th year, the Geelong 10 points in One day program offers insights from the industry front line practitioners. You don't have to travel to the CBD to gain updates of current topics and gain your compulsory CPD units. Attend the full program or choose the sessions most relevant to your practice.

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Issues covered include: Win and Retain more Clients, Stress Management, Privileged Evidence and Avoiding Inadvertent Waiver, Contract Disputes and Settlement of Litigation, Exclusion, Indemnity and Insurance Clauses, Insolvency Law Reform, Post-employment restraints, Property, Retail and Commercial Leasing.

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The vast majority of businesses in Australia are small businesses, so you better be prepared to provide up to date and expert advice when a small business client comes to you for help. That means being across the game changing developments stemming from the budget, the election and the Banking Royal Commission. Eleven experts working on small business advisory will give you the latest updates and cutting edge strategies on all of the key issues your small business clients will expect you to know.

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Issues covered include: immigration for business and investors, foreign investment, non-residents doing business, non-residents doing family business, owning a property, anti-money laundering, tax considerations and non-residents, estate planning, administration and sucession for migrations and foreign investors

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Issues covered include: exceeding expectations, plain English techniques, business acumen, resilience and wellbeing

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Issues covered include: Narcotic Drugs Act 1967, Medico Legal aspects, in-house counsel perspective, Courts, prescribing in the clinical setting

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Issues covered include: workplace discrimination, religious organisations, estate planning, crime, parenting, child support, parental rights

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Issues covered include: Technology, Blockchain, WayBack Evidence and Domain names, Directors liability, Quality and financial control, Ethics, manner of manufacture, Infringement, latests cases and developments.

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Issues covered include: Family court proceedings, Subpoena, Separation, Divorce, Family violence, Litigation, Evidence, New Redress Scheme, Child Safety Obligations, Royal Commission, Civil Claims for Institutional Abuse, Criminal Liability and Sexual Abuse, Child Safe Standards.

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Issues covered include: Financial Adviser Standards and Ethics Authority (FASEA) Update, TBAR, Royal Commission, Pension options, SMSF Deed, Superannuation contributions, non-concessional contributions, Transfer Balance Account, Super Death Benefits, Binding death benefit nominations, blended families, incapacity.

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Issues covered include: Enterprise value, Tax strategies, Pre-Sale Restructuring, Selling Business with Property, CGT exemptions, Concessions, Property structure, Business valuation methodologies, Preparing a Business for Sale, Equity transfer to family, Third party sale, tangible and intangible assets, Intellectual Property, Privacy and Data Protection, M & A Merger and Acquisition.

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2019 is a significant year for the retirement village and aged care sectors. The Royal Commission is shaking up the industry, elder abuse and tax law are changing, and there are big shifts in integration and funding issues. Plus the many risks in estate planning, capacity, technology and more. With so much unrest in the sector it’s now more crucial than ever to stay up to date with the latest developments. Equip yourself with the strategies necessary to handle these issues for you client or organisation.

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Issues covered include: Tenancy, tenants, franchise lesing, office sharing, subleases, Dispustes, Variation, Surrender provisions and Termination of Leases, remedies, defaults and damages, co-tenancy, covenants, breaches, insolvency, financial issues and risk, Outgoings, Guarantees, Insurance, Indemnities, Case and Legislative Update.

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Issues covered include: Supreme Court of New South Wales, Service of Notices in Probate, Affidavit of Service, Grants of Probate and Administration, Letters of administration on intestacy, Special and limited grants, Taxation, executor and trustees, stamp duty, foregin estate, income tax, Probate case update decisions.

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Issues covered include: Sexual Harassment, Bullying and Work Safety Claims by Independent Contractors, Fair Work Act and Work Health and Safety Act, Uber and the Point to Point Transport Industry, Sham contracting, who is a contractor, who is an employee.

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Issues covered include: Finance and Property proceedings, Dispute Resolution, Pre-nuptial and nuptial agreements, Family Law Settlements, Transfer of tax debt, Bankruptcy, Spouse Maintenance orders variation, post-separation contributions, Accrued Jurisdiction of the Family Court, Contravention applications, Arbitration.

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Issues covered include: National Redress Scheme, Vicarious Liability in Civil Liability Amendment (Organisational Child Abuse Liability) Act, Expert evidence, Royal Commission into Institutional Responses to Child Sexual Abuse, Medico-Legal.

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Issues covered include: Admissibility of expert evidence, High Court and Court of Criminal Appeal, Evidence Act, Admitted facts, Uncontested facts, Disclosure and Privilege, Tendency and Coincidence Evidence.

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Issues covered include: Statutory unconscionable conduct, Indemnities, Contract drafting, Incorporation of Contractual Terms, case law, Jeffrey Goldberger, Special Counsel, Norton Rose Fulbright.

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Issues covered include: Proposed Acquisition Notice, Powers of resumption, Assessments, Instructing Experts and Maximising Expert Evidence, Land valuation assessment and methods, partial acquistion, business valuation and compensation.

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Issues covered include: Phoenix business activities, tax case update, historical loans, unpaid present entitlements, small business restructuring, practical tax solutions for small business

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Issues covered include: wealth accumulation, property tax, insurance payment, cryptocurrency, client's marriage, separations, family and accounting, succession and estate plannning

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Issues covered include: intent, purpose, context and structure, practical problem solving, judicial review, repeal of statute

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Analyse decision making and reason writing and then work through an in depth, interactive workshop where the presenters will examine, dissect and reconstruct a decision in this unique, can’t-miss workshop.

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Issues covered include: 'Ultimate Consumer' test, heads of agreement, guarantees, assignment, special tenancy arragement, lease documents interpretation, breaches of lease, termination

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Facing family law issues in your school? We have a step by step guide to guide you. Dealing with child safety risks? We’re offering real world guidance from the legal, law enforcement and principal perspectives. Want all your questions answered? Our interactive panels are tailor made for you. And that’s just the start of what you’ll gain from this unique, can’t miss event.

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Issues covered include: capacity, unconscionable conduct, sexual issues, privacy, data security, convergence and seniors living

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Issues covered include: three way examination, inspections, defaults and penalties, case law

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Issues covered include: Trademarks, patents, parallel imports, protection of IP in China, policy register for IP Australia, patent remedies, patent drafting,

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Issues covered include: terrorism offences in Australia, prosecuting home grown terror plots, trends in terrorism, human exploitation

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Keep yourself updated on the psychology and the legal trends in psychological and psychiatric injury claims, including bystander PTSD claims. With claims on the rise, understanding both the medicine and the law is essential for all practitioners working in this area. Straddling the medical and legal worlds, this seminar offers a better understanding of how medical professions form their assessments and evaluate claims, and you will gain an update on the Work Accident and TAC claims.

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Issues covered include: third parties in family law disputes, problem solving, property settlements, family violence amendments, alternate dispute resolution

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Issues covered include: serving of notices in different types of probate proceedings, digital assets and the afterlife, probate litigation

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Issues covered include: Parents, legal disasters, Privacy law, mental and physical health of staff, misconduct, disability and discrimination obligations, race, sex and gender identity, children with physical and learning disabilities

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