LinkedIn Strategies to Build your Personal and Business Brand
Many lawyers have a profile on LinkedIn but often fail to optimise it so that it can be found by their ideal clients. LinkedIn can be used to build an online community of fans, generate leads, nurture and build relationships, find strategic partners and collaborators, learn new skills and showcase your expertise. So why the aversion to using it in an authentic way? WEB2111N24C
Description
Attend and earn 1 CPD unit in Practice Management & Business Skills
This program is applicable to practitioners from all States & Territories
LinkedIn Strategies to Build your Personal and Business Brand
This session will assist you to uncover:
- The basics to optimise your profile
- How to showcase your expertise in an authentic way
- How to use overlooked tools like Lives, Stories and Audio Messages
- Why authentic conversations build engagement and will attract the right clients
Presented by Tanya Williams, Marketing Strategist, Digital Conversations
Presenters
With over 20 years’ experience, Tanya works with professional services firms to grow their visibility and generate new business. Her focus is on using simple marketing tactics and low cost tools instead of overcomplicating what doesn’t need to be. Your process starts with having a clear plan, understanding what you need to be doing to talk to your ideal clients and them communicating with them, where they spend their time. She understands how time poor you are, so as your digital marketing manager she does the work that is needed whilst you focus on running your business and acting for clients.
She is a digital strategist, content creator, trainer and author and runs regular workshops and webinars to help you understand how to make marketing simple.