Legal Marketing Made Simple for the Time Poor
Most lawyers would love to focus more on marketing but have little time for it. This in-depth series from a renowned marketing expert will show you how to make your marketing efficient & effective, even when you don’t have the time to focus on business development. Gain strategies to build a firm foundation & a system that will consistently work for you. Sharpen your LinkedIn & social media strategies. Attend the entire series & save big while watching live online or as on-demand recordings. WEB2110N24
Description
Attend and earn 4 CPD units in Practice Management & Business Skills
This program is applicable to practitioners from all States & Territories
If you register for the full series as a live online product after the date of an individual session, you will be sent the recording for the sessions that have passed. Alternatively, you can register for individual sessions by following the links below.
Session 1
Thursday, 14 October 2021
1.00pm to 2.00pm The Latest Marketing Trends & Strategies and What You Need for Your Marketing Foundation
Whether you’re looking to get started in marketing your practice or you’ve already begun, this session will show you how to build a solid foundation for your marketing strategy. Work step by step on how to devise a strategy that will allow you to efficiently and effectively market your practice in the future even when you’re busy and time poor.
Plus, catch up on the latest marketing trends and strategies that you need to know to keep up with a fast-moving and highly competitive market. In this session you will cover:
- Understanding your shoulds vs coulds
- How to start with what you already have
- Why everything is about your audience and how to market accordingly
- Current trends and how you can use them to be more visible to your ideal clients
Register here for Session 1 only
Session 2
Thursday, 28 October 2021
1.00pm to 2.00pm Simple Marketing Steps to Make Your Life Easier and Your Results Stronger Down the Road
Once you have a plan for your marketing strategy, what are the actual, concrete, and practical steps you should take? How do you know if they’re working? What if they’re not? How should you measure the success of your efforts and what’s the best way to react to the results?
- Uncover a simple 7 step process that keeps the marketing tap on
- Time saving tips to create content
- Understand how to measure results & what to do next
Register here for Session 2 only
Session 3
Thursday, 11 November 2021
1.00pm to 2.00pm LinkedIn Strategies to Build your Personal and Business Brand
Many lawyers have a profile on LinkedIn but often fail to optimise it so that it can be found by their ideal clients. LinkedIn can be used to build an online community of fans, generate leads, nurture and build relationships, find strategic partners and collaborators, learn new skills and showcase your expertise. So why the aversion to using it in an authentic way? This session will assist you to uncover:
- The basics to optimise your profile
- How to showcase your expertise in an authentic way
- How to use overlooked tools like Lives, Stories and Audio Messages
- Why authentic conversations build engagement and will attract the right clients
Register here for Session 3 only
Session 4
Thursday, 25 November 2021
1.00pm to 2.00pm A Deep Dive and Guided Tour to Finding Social Media Success
Social media is a critical component of most marketing strategies for lawyers, so it’s important that you get it right. But you also need to use it in a way that makes sense and works for you and your practice. Learn what you need to know about evaluating your audience, reaching them, and communicating a message that will get you where you want to go.
- Overview of Facebook, LinkedIn and Insta: Who is using them & how are they being used?
- Expert social tips and tactics that increase your organic views
- Content creation tools to help you build a professional brand on social media
Presented by Tanya Williams, Marketing Strategist, Digital Conversations
Register here for Session 4 only
Presenters
With over 20 years’ experience, Tanya works with professional services firms to grow their visibility and generate new business. Her focus is on using simple marketing tactics and low cost tools instead of overcomplicating what doesn’t need to be. Your process starts with having a clear plan, understanding what you need to be doing to talk to your ideal clients and them communicating with them, where they spend their time. She understands how time poor you are, so as your digital marketing manager she does the work that is needed whilst you focus on running your business and acting for clients.
She is a digital strategist, content creator, trainer and author and runs regular workshops and webinars to help you understand how to make marketing simple.