Scale Up Your Practice by Niching Down
WEB213AL02: Are you constantly trying to be all things to all people? Specialising in one field can be daunting, but the payoff if you get it right is enormous. Join Meryl Johnston as she imparts guidance and examples on how to increase revenue, profits and team happiness by specialising in a niche. Meryl will walk you through an in-depth case study detailing how her firm achieved rapid growth and success through specialisation.
Description
Attend and earn 1 CPD hour
FASEA CPD Categories
Estimated 1 CPD hour in Client Care and Practice
Scale Up Your Practice by Niching Down
- A counterintuitive approach to growing your firm
- Profitable niche: how to pick the right niche
- Product Development: building industry-leading expertise in a niche market
- Positioning your brand and building a system to generate leads
- Pricing: charging premium prices as an industry expert
- People and processes: scaling growth with people and processes
Presented by Meryl Johnston, Founder & CEO, The Bean Ninjas; Australian Bookkeeping Partner of the Year, 2019 Xero Awards
Learning Objectives:
- Understand the benefits of identifying a niche market
- Learn how to generate leads and position your brand more effectively
- Identify how you could grow your firm by scaling down
Presenters
Meryl is a Chartered Accountant who specialises in cloud accounting software “Xero”.
She founded Bean Ninjas in July 2015 with $1,000 following Dan Norris's 7 Day Startup methodology. Now 5 years later the company operates in Australia, the US and UK and has a distributed team of 15 people. Bean Ninjas won Xero's Australian Bookkeeping Partner of the Year award in 2019. Prior to Bean Ninjas Meryl ran a consulting firm, worked at international accounting firm BDO and taught accounting at Central Queensland University. Meryl appears in the media regularly, speaking about entrepreneurship and scaling businesses, as well as bookkeeping and business finance topics. She also hosts the Bean Ninjas podcast.