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So you or your client has some IP. That’s great and all, but it doesn’t mean a thing if you can’t capitalise on the opportunities it provides. IP is only as valuable as its commercial prospects, so you better know how to make it work for you or your client. From licensing to contracting to sales that make legal AND business sense, arm yourself with the strategies you need to give true value to IP.
So you or your client has some IP. That’s great and all, but it doesn’t mean a thing if you can’t capitalise on the opportunities it provides. IP is only as valuable as its commercial prospects, so you better know how to make it work for you or your client. From licensing to contracting to sales that make legal AND business sense, arm yourself with the strategies you need to give true value to IP.